Paytm is hiring for an FRESHER entry level Business Data Analyst role in India

Position

• Business Data Analyst

Company

• Paytm

Location

• Noida, Uttar Pradesh, India

Job type

• Full-time Employment

Job mode

• On-site

Job requisition id

• No mentioned in the original JD

Years of experience

• 0 to 3 years

Company description

• Paytm stands as an absolute pioneer and the undisputed trailblazer of the mobile payments revolution in India, fundamentally altering the macroeconomic landscape of the nation by introducing seamless digital transactions to millions of everyday users and grassroots merchants.

• As India's leading mobile payments and financial services distribution company, the organization is deeply committed to a massive, transformative mission: to actively serve half a billion Indians, pulling them into the mainstream digital economy through the relentless application of cutting-edge technology and inclusive financial architecture.

• The company has systematically built an incredibly robust, deeply integrated technological ecosystem that serves as the critical backbone for small, medium, and large businesses alike, empowering them with state-of-the-art payment gateways, point-of-sale commerce solutions, and instant reconciliation systems that drive daily operational efficiency and unparalleled business growth.

• Operating within this sprawling, high-impact ecosystem is the Paytm Ads division, a sophisticated, data-driven digital advertising platform meticulously designed to empower local and global brands to reach, engage, and convert a colossal user base exceeding 350 million active participants.

• The Paytm Ads platform spans across an expansive network of over two hundred distinct payment, commerce, and retail services, seamlessly bridging the gap between online digital touchpoints and offline physical retail environments to create a truly omni-channel advertising powerhouse.

• By intelligently leveraging real-time transaction signals, deep behavioral insights, and granular purchasing patterns, Paytm Ads provides advertisers with the unprecedented ability to isolate, target, and communicate with highly relevant consumer cohorts, thereby delivering performance-driven campaigns that consistently yield maximum return on ad spend.

• Ultimately, the organization is not just facilitating payments; it is actively democratizing access to credit, digital wealth management, and hyper-targeted commerce, utilizing a monumental repository of secure, anonymized consumer data to empower merchants and uplift the financial standing of deserving, previously underserved populations across the Indian subcontinent.

Profile overview

• As a Business Data Analyst embedded within the highly dynamic Paytm Ads ecosystem, you will step into a pivotal, high-visibility role focused on driving comprehensive, data-led decision-making processes that directly influence the strategic trajectory and operational efficiency of the entire advertising platform.

• This high-impact position requires you to function as the intellectual bridge between raw, unstructured platform data and high-level strategic execution, working in continuous, seamless collaboration with cross-functional teams including Product Management, Data Engineering, Enterprise Sales, and Business Operations.

• A core element of your daily professional mandate involves conducting rigorous, granular analysis of product performance metrics, continuously monitoring the health, stability, and growth of the ad platform to ensure that all internal systems and external advertiser interfaces are operating at peak absolute efficiency.

• You will dive deep into complex user behavior analytics, tracking the intricate, multi-layered journeys of millions of users as they interact with ad placements across the app, mapping out exact touchpoints, engagement triggers, and drop-off zones to construct a comprehensive understanding of the consumer lifecycle.

• Beyond simply observing data, you are expected to dissect and analyze campaign outcomes with a highly critical eye, evaluating the effectiveness of diverse ad formats, targeting parameters, and bidding strategies to determine exactly what drives meaningful, measurable conversion for brand partners.

• Your analytical rigor will be essential in translating massive, disparate datasets into highly structured, actionable insights that not only solve immediate operational bottlenecks but also proactively identify hidden, high-value growth opportunities that can drastically improve advertiser ROI and overall platform monetization.

• You will be expected to champion a culture of deep analytical inquiry, consistently challenging assumptions, identifying underlying behavioral trends, and presenting highly compelling, data-backed narratives to senior leadership and external stakeholders to guide future product roadmaps and feature developments.

• Furthermore, you will act as the ultimate custodian of data integrity for your specific product domain, working hand-in-hand with data engineering teams to ensure that tracking telemetry is perfectly implemented, data pipelines are robust, and the foundational data architecture supports the advanced analytical requirements of a rapidly scaling AdTech enterprise.

• Ultimately, you are not just crunching numbers; you are serving as a strategic consultant to the product and business teams, leveraging deep statistical analysis and business acumen to continuously refine the platform, optimize the user experience, and drive measurable, explosive revenue growth for the Paytm Ads business unit.

Qualifications

• To successfully execute the highly demanding responsibilities of this role, candidates must possess a strong foundational academic background, specifically holding a Bachelor of Engineering (B.E.) or Bachelor of Technology (B.Tech) degree from a highly reputed, top-tier engineering institute, demonstrating a proven track record of rigorous quantitative and analytical capability.

• Ideal candidates will bring highly relevant, high-impact professional or internship experience strictly rooted in quantitative fields such as Product Analytics, Management Consulting, Business Strategy, or dedicated Sales and Marketing Analytics, showcasing a demonstrated ability to apply analytical frameworks to complex, real-world business challenges.

• Absolute mastery and deep expertise in advanced SQL is a strict, non-negotiable prerequisite for this position; you must be highly proficient in writing complex, optimized queries, utilizing window functions, subqueries, and common table expressions (CTEs) to efficiently extract, manipulate, and analyze massive, petabyte-scale datasets housed within modern cloud data warehousing environments.

• Hands-on, practical experience with industry-leading Business Intelligence (BI) and data visualization platforms is critically required, with a strong preference for candidates who have built complex, interactive dashboards and automated reporting suites using tools such as Apache Superset, Tableau, Microsoft Power BI, or Google Looker.

• Candidates must possess a deep, highly sophisticated understanding of modern product analytics frameworks, encompassing the ability to meticulously map out user funnels, calculate complex retention cohorts, and define precise behavioral metrics that accurately reflect the true health and engagement levels of the digital product.

• A strong, foundational grasp of core marketing performance metrics is absolutely essential; you must be intimately familiar with calculating, tracking, and optimizing key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Investment (ROI), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and multi-touch conversion attribution models.

• You must demonstrate a highly structured, scientifically rigorous approach to experimentation, bringing solid experience in designing, executing, and evaluating complex A/B tests, multivariate experiments, and statistical significance models to conclusively measure the isolated impact of new product features or algorithmic campaign adjustments.

• While operating within a proprietary platform, familiarity with the broader digital advertising ecosystem is vital; candidates should ideally possess a working knowledge of the operational mechanics, targeting capabilities, and reporting structures of major external digital marketing platforms, most notably Google Ads and the Meta Ads Manager.

• Though not strictly mandatory, candidates who bring prior exposure to or direct experience within the specialized AdTech (Advertising Technology) or MarTech (Marketing Technology) ecosystems—understanding concepts like Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and programmatic bidding—will be given strong preference and will integrate much faster into the team's core objectives.

• Beyond technical prowess, exceptional communication and stakeholder management skills are required; you must possess the unique ability to seamlessly translate complex, highly technical data findings into clear, concise, and compelling business narratives that can be easily understood and acted upon by non-technical leadership and external brand partners.

Additional info

• Joining this organization means integrating into an exceptionally high-performing, intensely passionate, and hyper-driven collective of product managers, system designers, and software engineers who are collectively dedicated to pushing the absolute boundaries of what is technologically possible in the digital finance space.

• You will be granted the unique, unparalleled opportunity to actively participate in shaping the definitive future of digital credit and mobile commerce for hundreds of millions of users, directly contributing to products that have a profound, tangible impact on the daily economic lives of individuals and the operational survival of small businesses across the nation.

• This role offers the distinct thrill of building and scaling complex technological architecture within one of India’s most dynamic, aggressively evolving, and rigorously regulated economic sectors, requiring a delicate balance of disruptive innovation, strict compliance, and flawless execution at an unprecedented, continental scale.

• The organization fosters a highly flexible, deeply inclusive, and progressive work environment that actively encourages diverse perspectives, ensuring that every team member is empowered to voice their ideas, challenge the status quo, and contribute meaningfully to the overarching strategic vision of the company.

• You will operate within a corporate culture that aggressively prioritizes rapid iteration, lightning-fast decision-making protocols, and a profound sense of individual ownership, meaning you will be entrusted with significant responsibility early on and expected to drive your projects from initial conception through to final, successful execution without bureaucratic friction.

• From a compensation and wealth-creation perspective, the company is deeply committed to financially rewarding top-tier talent; if you are the right cultural and technical fit, you will be joining an ecosystem uniquely positioned to generate massive value, supported by the immense data depth generated by over 500 million registered users and 25 million merchant partners.

• You are not just taking a job; you are stepping onto the ground floor of India’s largest, most ambitious digital lending and financial empowerment story currently brewing in the market, offering a once-in-a-lifetime opportunity to attach your career trajectory to a truly historic macroeconomic transformation.

• Please be fully aware that as an organization operating at the absolute cutting edge of technology, we actively leverage advanced artificial intelligence (AI) tools and machine learning algorithms to heavily support, streamline, and optimize various stages of our talent acquisition and hiring processes.

• These sophisticated AI implementations may be utilized for a variety of recruitment tasks, including the rapid processing of incoming applications, the deep contextual analysis of submitted resumes, the automated assessment of candidate responses, and the proactive identification of potential inconsistencies or verification signals based on publicly available data footprints.

• It is crucial to understand, however, that while these AI tools serve as powerful, efficiency-driving assistants to our dedicated recruitment team, they absolutely do not replace the nuanced empathy, critical thinking, and final evaluative authority of human judgment; all ultimate hiring decisions are confidently and exclusively made by our human talent professionals.

• Should you require any further clarification, detailed documentation, or specific information regarding exactly how your personal application data is processed, stored, or evaluated by these systems, we maintain an open line of communication and strongly encourage you to contact our recruitment support team for complete transparency.

Please click here to apply.