Dotdash Meredith (People Inc) is hiring for a fresher entry level Associate Data Analyst role in India

Position:

• Associate Data Analyst

Company:

• Dotdash Meredith (People Inc.)

Location:

• Bangalore, Karnataka, India (EcoWorld Campus, Outer Ring Road)

Job type:

• Full-time

Job mode:

• Onsite

Job requisition id:

• JR14757

Years of experience:

• 0 to 3 years (entry level, open to freshers as well)

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Company description

• Dotdash Meredith, operating under People Inc., is recognized as one of the largest digital and print publishers in America.

• The company is built around more than 40 leading brands, each of which has established a strong identity in its respective niche.

• These brands include well-known names such as PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, Real Simple, Investopedia, and Southern Living.

• Each brand is created to deliver intent-driven content that inspires action and supports decision-making for diverse audiences.

• With a reach of nearly 200 million people every month, the company influences the lives of millions, particularly 95 percent of women in the United States.

• The organization emphasizes speed, efficiency, and minimal disruption from advertising, ensuring audiences get access to fast-loading content and a better digital experience.

• People Inc. is not only focused on content but also on technological advancement, working with ad technology and analytics to optimize campaign results.

• The culture within the company is rooted in inclusivity, innovation, and teamwork, offering employees exposure to international collaboration, especially with US-based teams.

• The company’s policies guarantee equal opportunities to all, respecting diversity across nationality, gender, orientation, age, disability, or any other personal characteristic.

• At its core, Dotdash Meredith combines creative publishing with digital transformation, aiming to inspire audiences, empower advertisers, and nurture employees globally.

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Profile overview

• The Associate Analyst role sits within the Digital Ad Operations reporting group of Dotdash Meredith.

• This team is primarily responsible for monitoring and reporting the performance of digital advertising campaigns, known internally as MNI campaigns.

• The position requires handling campaign delivery reports, reviewing daily campaign performance, and resolving reporting-related challenges.

• Collaboration with US-based teams forms a key part of the role, ensuring seamless campaign execution across time zones.

• The Associate Analyst also prepares Quality Assurance reports to confirm campaign readiness before launch.

• A crucial expectation is troubleshooting issues in coordination with publishers, vendors, or platforms to avoid delays.

• The job is detail-oriented, requiring consistent monitoring of daily reports, campaign pacing, and engagement metrics.

• The role exposes candidates to ad servers, order management systems, and analytical tools, strengthening skills in digital media campaign management.

• An individual in this role is expected to blend technical knowledge, analytical skills, and effective communication.

• This position is suitable for freshers and early-career professionals aiming to grow in digital advertising, campaign analytics, or marketing technology.

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Primary responsibilities

• Oversee reporting, workflow, and communication processes for assigned digital campaigns.

• Apply conditional formatting on daily reports to ensure new creatives are identified, uploaded, and transferred into Datorama quickly.

• After creatives are uploaded, verify that data is properly flowing into Optics and DMM, the in-house order management systems.

• Monitor Datorama reports daily, specifically focusing on “Other” and “Unclassified” categories, to confirm paid media placements follow proper naming standards.

• Troubleshoot feed-related issues, whether they involve search and social campaigns, manual creative uploads, or technical errors.

• Coordinate with new vendors to establish regular daily reporting processes.

• Validate that daily reporting meets Datorama’s criteria, including ensuring 100 percent unique Creative IDs.

• Manage accounts effectively to meet campaign timelines and client expectations.

• Generate campaign-specific pacing reports and include additional metrics based on engagement.

• Conduct Quality Assurance checks once campaigns go live to confirm accuracy and smooth execution.

• Maintain databases with campaign information, ensuring accurate and accessible records.

• Partner closely with internal and US-based stakeholders, aligning on reporting standards and campaign updates.

• Ensure compliance with organizational processes and industry guidelines during all campaign phases.

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Required skills

• Experience in digital advertising operations or campaign reporting is desirable, though not mandatory for freshers.

• Strong analytical mindset with the ability to solve problems creatively and strategically.

• Familiarity with third-party ad servers such as DCM, Audiology, Bidtellect, or Digital Remedy.

• Organizational skills with high attention to detail, ensuring accurate reporting and tracking.

• Ability to work independently with minimal supervision while also collaborating with international teams.

• Effective written and verbal communication skills to interact with multiple stakeholders.

• Intermediate Excel skills are mandatory, covering formulas, pivot tables, and formatting.

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Preferred/Good to have

• Advanced Excel knowledge such as macros, VBA, or advanced formulas.

• Exposure to BI tools like Power BI, Tableau, or Looker is advantageous.

• Familiarity with order management systems and digital campaign trafficking processes.

• Knowledge of agency workflows and campaign execution practices.

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Platform-related experience

• Proficiency in order management systems such as OMS or DCM.

• Understanding of how agencies handle trafficking and reporting activities, which is useful though not required.

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What you will learn on the job

• Exposure to the agency side of campaign reporting and analytics, including coordination with advertisers and publishers.

• Understanding of how digital campaigns are executed, monitored, and optimized for performance.

• Practical learning in troubleshooting reporting errors and ensuring compliance with ad technology systems.

• Experience in collaborating with US-based account managers and campaign teams, enhancing communication and coordination skills.

• Development of technical expertise in handling campaign data, analytics platforms, and creative validation.

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Qualifications

• Bachelor’s degree in business, marketing, analytics, statistics, computer science, or any relevant field.

• Fresh graduates or candidates with up to 3 years of professional experience are encouraged to apply.

• Proficiency with Microsoft Excel is required, and willingness to expand into advanced Excel functions is valued.

• Interest in advertising technology, data reporting, and analytics is preferred.

• Good communication and presentation skills are essential, as the role requires frequent coordination with US-based teams.

• Ability to work in night shifts to align with US business hours.

• Problem-solving attitude with eagerness to learn and take on responsibility.

• Flexibility to adapt to new systems, workflows, and reporting tools.

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Additional info

• Occasionally, weekend screenshot reporting may be required once every three months.

• The role is based at the EcoWorld campus in Bengaluru, which provides modern facilities and a collaborative work culture.

• Dotdash Meredith ensures equal opportunity in hiring and career development, welcoming applicants from diverse backgrounds.

• The company offers reasonable accommodations for individuals with disabilities, ensuring inclusivity.

• Career progression opportunities include moving into advanced analytics, campaign management, or team leadership roles.

• The role provides exposure to a wide range of digital platforms, analytical tools, and international collaborations.

• The environment encourages continuous learning, with employees gaining insights into campaign optimization and reporting innovations.

Please click here to apply.