Mastercard is hiring for a fresher entry level Marketing Data Analyst role in India

Position:

• Marketing Data Analyst

Company:

• Mastercard

Location:

• Pune, India, 411006

Job type:

• Full time

Job mode:

• Onsite

Job requisition id:

• R-257859

Years of experience:

• 0 to 3 years

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Company Description

• Mastercard is a global technology company in the payments industry, operating in more than 200 countries and territories.

• The company’s purpose is to connect and power a digital economy that is inclusive, secure, and accessible to everyone.

• By working with governments, financial institutions, businesses, and individuals, Mastercard fosters an ecosystem where innovation and trust shape modern financial solutions.

• Mastercard’s focus is not just on enabling transactions but also on driving financial inclusion, sustainability, and long-term prosperity for all participants in the global economy.

• With continuous innovation, Mastercard provides a broad range of payment solutions, security frameworks, and analytics-driven insights that support businesses and empower individuals.

• The organization blends technology with human-centric design to deliver meaningful value to customers and society.

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Profile Overview

• The Marketing Analyst role is embedded within Mastercard’s Global B2B Marketing Operations team.

• This position focuses on translating complex datasets into actionable business insights that drive better decision-making across departments.

• The analyst is expected to build dashboards, conduct data analysis, and provide intelligence that strengthens B2B marketing initiatives.

• The role demands collaboration across teams, particularly with stakeholders who rely on clear, accurate, and timely information to design impactful marketing strategies.

• A Marketing Analyst serves as a bridge between data and business execution, ensuring insights are both technically sound and business-friendly.

• By shaping reports, defining KPIs, and building advanced Tableau dashboards, the role contributes directly to Mastercard’s mission of enabling growth and innovation.

• The analyst also plays a support role in stakeholder training, ensuring that business users can interpret and utilize the dashboards effectively.

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Qualifications

• A bachelor’s degree in a relevant field such as Data Science, Computer Science, Statistics, or Business Analytics is required.

• Candidates should bring proven skills in SQL, including the ability to design advanced queries, use window functions, and optimize for performance.

• Mastery of Tableau is essential, especially in creating interactive, user-focused dashboards that tell clear data stories.

• Knowledge of relational database systems like SQL Server, Databricks, or Snowflake is highly desirable.

• Familiarity with cloud platforms such as AWS or Azure is beneficial for handling enterprise-scale data environments.

• Experience with ETL or data preparation tools, such as Tableau Prep, dbt, or Alteryx, strengthens the candidate’s profile.

• Strong analytical thinking and problem-solving abilities are necessary for connecting raw data to business goals.

• Excellent written and verbal communication skills are expected, with the ability to explain complex concepts in simple terms.

• A collaborative, proactive approach is key, along with the independence to handle tasks without close supervision.

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Additional Info

• This role is not only technical but also compliance-oriented, given Mastercard’s global security standards.

• Every employee, including the Marketing Analyst, must adhere strictly to Mastercard’s information security guidelines.

• Responsibilities include maintaining confidentiality, safeguarding data integrity, reporting breaches or suspected violations, and completing mandatory security training.

• The company places a strong emphasis on ethical conduct, expecting all candidates and employees to participate in the hiring process and day-to-day activities with honesty and integrity.

• Mastercard encourages transparent communication and requires candidates to review guidelines if AI tools are used during the application process.

• By joining Mastercard, candidates become part of a larger mission to foster a sustainable, inclusive economy powered by safe and accessible financial technology.

• The role offers a platform for continuous learning, innovation, and collaboration within a global organization.

• Employees are encouraged to develop professionally while contributing to Mastercard’s position as a leader in the global payments ecosystem.

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Stakeholder Engagement:

• Develop strong working relationships with internal stakeholders by understanding their specific needs and priorities.

• Translate non-technical requirements into technical solutions that align with business objectives.

• Conduct regular meetings with teams across geographies to collect feedback and refine dashboards or reports.

• Anticipate potential challenges in data interpretation and provide clear documentation for stakeholders.

Dashboard Development:

• Use SQL to extract, transform, and prepare large datasets for analysis.

• Build advanced Tableau dashboards that highlight KPIs and trends, ensuring usability for business teams.

• Apply UX best practices to design dashboards that are intuitive, visually appealing, and interactive.

• Continuously update dashboards to reflect evolving business requirements and datasets.

Data Analysis:

• Define meaningful KPIs that align with Mastercard’s strategic goals.

• Conduct benchmarking and year-over-year trend analysis to identify performance shifts.

• Use statistical methods to highlight areas requiring attention or improvement.

• Translate data insights into recommendations that influence marketing strategies.

Collaboration & Communication:

• Work with cross-functional teams to ensure consistency in data usage and reporting methods.

• Provide structured training sessions to help non-technical staff understand and use dashboards effectively.

• Write clear summaries of analytical findings tailored for leadership teams.

• Act as a subject matter expert in both data interpretation and marketing analytics.

Technical Expertise Required:

• Mastery of SQL queries including joins, aggregations, and advanced functions.

• Familiarity with database optimization to improve query performance and reduce latency.

• Hands-on knowledge of Tableau dashboard deployment and interactivity customization.

• Ability to integrate multiple data sources using ETL pipelines.

• Understanding of data warehousing concepts, including star and snowflake schema designs.

Professional Expectations:

• Maintain proactive communication with team members and leaders.

• Balance multiple tasks with tight deadlines while ensuring accuracy.

• Demonstrate accountability in meeting deliverables without constant supervision.

• Approach challenges with a problem-solving mindset and openness to feedback.

Please click here to apply.