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Pearson is hiring for an entry level Remote Analytics Implementation Specialist role in UK



Position:

  • Digital Analytics Implementation Specialist

Company:

  • Pearson

Location:

  • London, United Kingdom (Remote)

Job type:

  • Full-Time

Job mode:

  • Remote

Job requisition id:

  • 19034

Years of experience:

  • Not explicitly mentioned

Company Description

  • Pearson is a globally recognized leader in the education and learning industry.

  • With a mission to make learning accessible and meaningful for everyone, Pearson supports lifelong learning and continuous skill development.

  • The company addresses the growing global demand for upskilling, especially with rapid advancements in technology and artificial intelligence.

  • Pearson's offerings are designed to cater to learners of all ages, ranging from school students to professionals and enterprise teams.

  • It empowers individuals in every stage of their learning journey—be it mastering a new language, climbing the corporate ladder, excelling at university, or supporting team growth in a professional environment.

  • The organization places learners, educators, and business clients at the core of all strategic decisions.

  • Operating through five closely integrated divisions, Pearson ensures a seamless experience to meet the evolving educational demands of the modern world.

  • As a purpose-driven company, Pearson is committed to playing a vital role in shaping futures through learning, supporting individuals to achieve their personal and professional goals.

  • Its philosophy embraces diversity, equity, and inclusion, ensuring learning opportunities are accessible to all without discrimination.

  • Pearson is proud to be an equal opportunity employer and supports fair and inclusive hiring practices worldwide.

Profile Overview:

  • The role belongs to Pearson’s Global Digital Channels and Experience team, which forms a crucial part of its Direct to Consumer (D2C) web marketing and eCommerce division.

  • As a Digital Analytics Implementation Specialist, the selected candidate will contribute to the development, implementation, and enhancement of the web analytics framework across various Pearson digital platforms.

  • This individual will support data-driven decision-making by ensuring accurate tracking, reporting, and integration of analytical tools across the digital ecosystem.

  • They will also contribute to optimizing user experience by working on customer experience measurement tools and supporting A/B testing setups.

  • The role requires a keen interest in analytics, web technologies, and digital marketing measurement frameworks.

  • Candidates from either a strong technical web development background or analytics implementation background are encouraged to apply.

  • Applicants with solid JavaScript, HTML, and CSS knowledge or those experienced in Google Analytics 4 (GA4) and Google Tag Manager (GTM) will find this position a fitting match.

  • A proactive mindset, excellent collaboration capabilities, and an eagerness to constantly learn are essential for success in this position.

  • The candidate will work remotely, collaborating with cross-functional teams, marketing stakeholders, and data engineers.

Qualifications:

  • A foundational understanding and working experience in analytics setup, especially using tools like GA4 and GTM.

  • Proficient in setting up and managing web tracking, data layers, and marketing tags across a variety of digital touchpoints.

  • Capability to design and manage technical tracking solutions that drive accurate, actionable insights.

  • Practical understanding of how client-side triggers are set up for analytics events and how to work with developers for server-side data points.

  • Knowledge of Enhanced eCommerce tracking and how it is implemented across online shopping platforms.

  • Solid JavaScript programming skills, including the ability to build and troubleshoot custom tracking scripts.

  • Familiarity with standard web development languages like HTML and CSS.

  • Comfortable with manipulating and formatting data in JSON, XML, and CSV formats.

  • Bonus points for experience with Python, R, SQL, or data warehousing tools like BigQuery.

  • Familiarity with CX tracking tools such as Hotjar, Crazy Egg, and similar platforms.

  • Prior exposure to SEO best practices, UTM tracking, and tagging for social media and paid campaigns is beneficial.

  • Candidates with previous experience working in Agile environments using Jira or Confluence are preferred.

Key Responsibilities:

  • Implement and maintain digital analytics solutions using Google Analytics (GA) and Google Tag Manager (GTM).

  • Configure marketing technology tools across various digital touchpoints, including survey forms, social media trackers, and user experience platforms.

  • Support the execution of A/B tests and ensure tracking accuracy within test environments.

  • Partner with cross-functional teams to ensure GTM tags are implemented, deployed, and maintained efficiently.

  • Monitor data collection processes and troubleshoot tracking errors or measurement issues.

  • Handle access control, user management, and permission settings in Google Analytics and GTM accounts.

  • Collaborate with development teams to define server-side requirements that enable effective client-side data tracking.

  • Contribute to broader data projects including API integrations, database maintenance, and automated reporting.

  • Work with SQL databases and tools like BigQuery to extract, transform, and load marketing and web analytics data.

  • Develop documentation and provide support for analytics implementation across Pearson’s digital channels.

Additional Info:

  • The ideal candidate brings a problem-solving mindset and can work independently while being part of a remote, agile team.

  • Communication is key—both verbal and written—to ensure clarity in requirements, documentation, and training of stakeholders.

  • The role will involve collaboration with marketing, design, development, and data teams; thus, flexibility and teamwork are essential.

  • Time management skills are critical to handle multiple projects, meet tight deadlines, and balance business priorities effectively.

  • This role offers exposure to various advanced tools and projects, from marketing automation to large-scale data analysis.

  • As the digital team supports a wide range of products and global initiatives, the role offers continuous learning and skill enhancement.

  • The organization promotes a culture of growth, innovation, and diversity, and provides opportunities for professional development.

  • Pearson is committed to maintaining a respectful and inclusive work environment, and supports employees with necessary accommodations.

  • The company is an active advocate of equal employment opportunities and encourages applications from all qualified individuals.

Must-Have Skills:

  • Proficient experience in implementing Google Analytics (GA4) and managing tags through Google Tag Manager (GTM).

  • Solid knowledge of JavaScript with the ability to write and debug custom scripts for tracking implementation.

  • Hands-on skills in HTML and CSS, particularly as they apply to analytics tags and web structure.

  • Experience working with customer behavior tools like Hotjar or Crazy Egg.

  • Familiarity with handling and manipulating structured data in formats like JSON, XML, and CSV.

Desirable Skills:

  • Background or interest in data science, particularly with tools and techniques related to SQL, A/B testing, and data visualization.

  • Working knowledge of Python or R programming for data transformation and analysis.

  • Awareness of marketing and advertising analytics including SEO, AdWords tracking, and UTM tagging.

  • Prior involvement in technical web projects using Agile methodologies and tools like Jira and Confluence.

  • Capacity to take part in server-side and client-side integration discussions and decisions.

Personal Attributes:

  • Strong verbal communication for discussing requirements, solving problems collaboratively, and sharing knowledge.

  • Clear and concise written communication to document processes and updates in shared systems like Confluence.

  • Excellent organizational skills and the ability to juggle multiple initiatives simultaneously in a fast-paced digital environment.

  • A naturally inquisitive and proactive mindset—someone who takes ownership and solves problems creatively.

  • Open to learning new tools, keeping up with tech trends, and embracing change as part of ongoing personal and professional growth.

Equal Opportunity & Accessibility:

  • Pearson fosters a workplace that is inclusive, diverse, and free of discrimination.

  • The company complies with all relevant employment laws and supports equal opportunities for all applicants regardless of background.

  • Reasonable accommodations are provided for individuals with disabilities throughout the recruitment process.

  • As a registered E-Verify employer, Pearson ensures legal hiring and employment practices for all new hires.

  • The organization is committed to ethical practices, including transparency in compensation and career progression.


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