Pearson is hiring for an entry level Remote Analytics Implementation Specialist role in UK

Position:

• Digital Analytics Implementation Specialist

Company:

• Pearson

Location:

• London, United Kingdom (Remote)

Job type:

• Full-Time

Job mode:

• Remote

Job requisition id:

• 19034

Years of experience:

• Not explicitly mentioned

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Company Description

• Pearson is a globally recognized leader in the education and learning industry.

• With a mission to make learning accessible and meaningful for everyone, Pearson supports lifelong learning and continuous skill development.

• The company addresses the growing global demand for upskilling, especially with rapid advancements in technology and artificial intelligence.

• Pearson's offerings are designed to cater to learners of all ages, ranging from school students to professionals and enterprise teams.

• It empowers individuals in every stage of their learning journey—be it mastering a new language, climbing the corporate ladder, excelling at university, or supporting team growth in a professional environment.

• The organization places learners, educators, and business clients at the core of all strategic decisions.

• Operating through five closely integrated divisions, Pearson ensures a seamless experience to meet the evolving educational demands of the modern world.

• As a purpose-driven company, Pearson is committed to playing a vital role in shaping futures through learning, supporting individuals to achieve their personal and professional goals.

• Its philosophy embraces diversity, equity, and inclusion, ensuring learning opportunities are accessible to all without discrimination.

• Pearson is proud to be an equal opportunity employer and supports fair and inclusive hiring practices worldwide.

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Profile Overview:

• The role belongs to Pearson’s Global Digital Channels and Experience team, which forms a crucial part of its Direct to Consumer (D2C) web marketing and eCommerce division.

• As a Digital Analytics Implementation Specialist, the selected candidate will contribute to the development, implementation, and enhancement of the web analytics framework across various Pearson digital platforms.

• This individual will support data-driven decision-making by ensuring accurate tracking, reporting, and integration of analytical tools across the digital ecosystem.

• They will also contribute to optimizing user experience by working on customer experience measurement tools and supporting A/B testing setups.

• The role requires a keen interest in analytics, web technologies, and digital marketing measurement frameworks.

• Candidates from either a strong technical web development background or analytics implementation background are encouraged to apply.

• Applicants with solid JavaScript, HTML, and CSS knowledge or those experienced in Google Analytics 4 (GA4) and Google Tag Manager (GTM) will find this position a fitting match.

• A proactive mindset, excellent collaboration capabilities, and an eagerness to constantly learn are essential for success in this position.

• The candidate will work remotely, collaborating with cross-functional teams, marketing stakeholders, and data engineers.

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Qualifications:

• A foundational understanding and working experience in analytics setup, especially using tools like GA4 and GTM.

• Proficient in setting up and managing web tracking, data layers, and marketing tags across a variety of digital touchpoints.

• Capability to design and manage technical tracking solutions that drive accurate, actionable insights.

• Practical understanding of how client-side triggers are set up for analytics events and how to work with developers for server-side data points.

• Knowledge of Enhanced eCommerce tracking and how it is implemented across online shopping platforms.

• Solid JavaScript programming skills, including the ability to build and troubleshoot custom tracking scripts.

• Familiarity with standard web development languages like HTML and CSS.

• Comfortable with manipulating and formatting data in JSON, XML, and CSV formats.

• Bonus points for experience with Python, R, SQL, or data warehousing tools like BigQuery.

• Familiarity with CX tracking tools such as Hotjar, Crazy Egg, and similar platforms.

• Prior exposure to SEO best practices, UTM tracking, and tagging for social media and paid campaigns is beneficial.

• Candidates with previous experience working in Agile environments using Jira or Confluence are preferred.

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Key Responsibilities:

• Implement and maintain digital analytics solutions using Google Analytics (GA) and Google Tag Manager (GTM).

• Configure marketing technology tools across various digital touchpoints, including survey forms, social media trackers, and user experience platforms.

• Support the execution of A/B tests and ensure tracking accuracy within test environments.

• Partner with cross-functional teams to ensure GTM tags are implemented, deployed, and maintained efficiently.

• Monitor data collection processes and troubleshoot tracking errors or measurement issues.

• Handle access control, user management, and permission settings in Google Analytics and GTM accounts.

• Collaborate with development teams to define server-side requirements that enable effective client-side data tracking.

• Contribute to broader data projects including API integrations, database maintenance, and automated reporting.

• Work with SQL databases and tools like BigQuery to extract, transform, and load marketing and web analytics data.

• Develop documentation and provide support for analytics implementation across Pearson’s digital channels.

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Additional Info:

• The ideal candidate brings a problem-solving mindset and can work independently while being part of a remote, agile team.

• Communication is key—both verbal and written—to ensure clarity in requirements, documentation, and training of stakeholders.

• The role will involve collaboration with marketing, design, development, and data teams; thus, flexibility and teamwork are essential.

• Time management skills are critical to handle multiple projects, meet tight deadlines, and balance business priorities effectively.

• This role offers exposure to various advanced tools and projects, from marketing automation to large-scale data analysis.

• As the digital team supports a wide range of products and global initiatives, the role offers continuous learning and skill enhancement.

• The organization promotes a culture of growth, innovation, and diversity, and provides opportunities for professional development.

• Pearson is committed to maintaining a respectful and inclusive work environment, and supports employees with necessary accommodations.

• The company is an active advocate of equal employment opportunities and encourages applications from all qualified individuals.

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Must-Have Skills:

• Proficient experience in implementing Google Analytics (GA4) and managing tags through Google Tag Manager (GTM).

• Solid knowledge of JavaScript with the ability to write and debug custom scripts for tracking implementation.

• Hands-on skills in HTML and CSS, particularly as they apply to analytics tags and web structure.

• Experience working with customer behavior tools like Hotjar or Crazy Egg.

• Familiarity with handling and manipulating structured data in formats like JSON, XML, and CSV.

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Desirable Skills:

• Background or interest in data science, particularly with tools and techniques related to SQL, A/B testing, and data visualization.

• Working knowledge of Python or R programming for data transformation and analysis.

• Awareness of marketing and advertising analytics including SEO, AdWords tracking, and UTM tagging.

• Prior involvement in technical web projects using Agile methodologies and tools like Jira and Confluence.

• Capacity to take part in server-side and client-side integration discussions and decisions.

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Personal Attributes:

• Strong verbal communication for discussing requirements, solving problems collaboratively, and sharing knowledge.

• Clear and concise written communication to document processes and updates in shared systems like Confluence.

• Excellent organizational skills and the ability to juggle multiple initiatives simultaneously in a fast-paced digital environment.

• A naturally inquisitive and proactive mindset—someone who takes ownership and solves problems creatively.

• Open to learning new tools, keeping up with tech trends, and embracing change as part of ongoing personal and professional growth.

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Equal Opportunity & Accessibility:

• Pearson fosters a workplace that is inclusive, diverse, and free of discrimination.

• The company complies with all relevant employment laws and supports equal opportunities for all applicants regardless of background.

• Reasonable accommodations are provided for individuals with disabilities throughout the recruitment process.

• As a registered E-Verify employer, Pearson ensures legal hiring and employment practices for all new hires.

• The organization is committed to ethical practices, including transparency in compensation and career progression.

Please click here to apply.

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