Skip to main content

Senior Analyst - Performance & Insights at Target

Short Description:

The Senior Analyst - Performance & Insights at Target's Roundel is a pivotal role within the Business Intelligence Reporting & Analytics team. Responsible for shaping Roundel's analytic capabilities, this position focuses on advancing media performance measurement strategies and delivering actionable insights for advertisers. The role involves collaboration with cross-functional teams, innovation in media effectiveness measurement, and custom analytics projects to demonstrate the value of Roundel's media. The Senior Analyst will also play a key role in aligning measurement strategies with Product, Measurement, BII, and GTM teams, identifying automation opportunities, and contributing to team upskilling efforts. The ideal candidate brings 4-5 years of experience in digital advertising or retail analytics, along with expertise in analytics, campaign strategy, and applied analytics methodologies.



 

Position: Senior Analyst - Performance & Insights

Location: Target Corporation India Pvt. Ltd., Bangalore, Karnataka, India, 560045

Job ID: R0000322953

Job Family: Business Intelligence Reporting & Analytics

Schedule: Full Time

About Us:

Target stands as an iconic brand, recognized globally and listed among Fortune 50 companies, ranking as one of America's leading retailers.

Fueled by a highly capable and innovative Marketing organization, Target prides itself on connecting guests to the products and experiences they anticipate and deserve. Roundel, Target's retail media network, offers cutting-edge digital advertising solutions to the world's leading advertisers. With over three-quarters of American adults shopping at Target, advertisers can achieve unparalleled scale and connect directly with our guests, delivering top-notch marketing outcomes.

About the Role:

The Performance & Insights (P&I) team is tasked with providing advertisers with campaign performance and insights. As a Senior Analyst in Performance & Insights Capability Development, you will play a crucial role in shaping Roundel's analytic capabilities. This includes advancing measurement and reporting processes to deliver more effective media plans and providing in-depth, actionable insights in post-campaign evaluations. Your focus will be on defining the role of media as a key Growth Driver through ROI and related analytics for our advertisers.

Collaborating closely with cross-functional teams in Product, Strategy, Go-To-Market, and Sales, you'll contribute to innovative ideas, develop proofs of concepts, and assist in the development of solution roadmaps to scale and implement these solutions. Success in this role depends on your ability to merge deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving, and effective collaboration within a matrixed, cross-functional structure.

Key Responsibilities:

  1. Develop and codify media performance measurement strategies: Collaborate with internal/external stakeholders to establish capabilities and processes for best-in-class efficiency and effectiveness in Roundel's media performance.

  2. Subject Matter Expert: Become the go-to expert in measuring the impact of marketing investments for advertisers using advanced analytical solutions and methods.

  3. Deploy Measurement Solutions: Develop, deploy, and promote measurement solutions, including test/control experimentation, brand lift studies, econometric models, and research-based solutions.

  4. Innovative Media Effectiveness Measurement: Identify and build new approaches to measure media effectiveness for various audiences, placements, and creative analyses.

  5. Custom Analytics Projects: Support custom analytics projects to demonstrate the value of Roundel's media with advertisers that current analyst-facing products don't address.

  6. Own and Create Processes: Establish processes enabling internal and external stakeholders to leverage Roundel data for initiatives like media mix modeling.

  7. Monitor and Report Campaign Performance: Track and report campaign performance across relevant KPIs, including impressions, clicks, web visitors, video views, etc.

  8. Collaborate with Cross-functional Teams: Work with cross-functional teams in Product, Measurement, BII, and GTM to align on the measurement strategy.

  9. Identify Automation Opportunities: Identify automation opportunities and technology/tool gaps, collaborating with product and business operations teams to find and implement solutions.

  10. Contribute to Upskilling Efforts: Contribute to team upskilling efforts to familiarize the team with data products and new measurement methodologies.

About You:

  • 4-5 years of working experience in digital advertising, client consulting, and/or retail analytics.
  • Master's or bachelor's degree in Analytics, Business Intelligence, Economics, or Engineering.
  • Deep expertise in digital marketing performance measurement and campaign strategy, along with related KPIs.
  • Hands-on experience in applied analytics, model building, and statistical method selection.
  • Experience in new solution development, including media measurement and incrementality measurement through various lift studies.
  • Intermediate (or higher) capabilities with SQL, R, and/or Python for data sourcing/organization and building initial models.
  • Ability to facilitate communication between business and technology teams.
  • Strong communication skills with a proven ability to influence peers, key stakeholders, and leaders.
  • Expert in working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas).
  • Strategic mindset and bias for action with a strong ability for strategic planning, defining OKRs, and driving business outcomes.

 

Please click here to apply.

Comments

Other popular job openings

Capgemini is hiring for a fresher entry level Data Analyst role in India

  (OPENING IS CLOSED NOW)   Position: Data Analyst Company: Capgemini Cloud Location: Hyderabad, Telangana, India Job Type: Permanent Job Mode: On-site Job Requisition ID: 57228-en_US (OPENING IS CLOSED NOW) Years of Experience: 0-3 years Company Description Capgemini Cloud is a leading global technology firm that specializes in digital transformation, consulting, and engineering services. The company provides cloud-first solutions that enable businesses to achieve agility, innovation, and growth through advanced IT strategies. With over 10,001 employees, Capgemini Cloud is a powerhouse in information technology and services, helping enterprises adopt hybrid cloud journeys and optimize cloud economics. The organization focuses on digital innovation, leveraging AI-driven insights to drive competitive advantage in various industries. As a pioneer in cloud transformation, Capgemini Cloud ensures clients achieve business efficiency and operational excellence through tailored tec...

Concentrix is hiring for a fresher entry level Data Analyst role in India

Position: Analyst, Forecasting Company: Concentrix Location: Bengaluru, Karnataka, India Job Type: Full-time Job Mode: On-site Job Requisition ID: R1528878 Years of Experience: Even relevant internship experience works Company Description Concentrix is a globally recognized leader in technology-enabled business services, specializing in customer engagement and enhancing business performance. The company partners with forward-thinking executives worldwide to provide innovative solutions that future-proof businesses against evolving market challenges and customer demands. With a strong emphasis on digital transformation, Concentrix delivers comprehensive end-to-end solutions that integrate advanced technologies, strategic insights, and industry expertise. The organization supports over 2,000 clients across various industries, helping them streamline operations, improve customer experience, and optimize business outcomes. Concentrix operates at scale, leveraging cutting-edge AI-powered an...

Genpact is hiring for a fresher entry level Management Trainee - Data Scientist Consultant role in India

Position: Management Trainee - Data Scientist Consultant Company: Genpact (NYSE: G) Location: Gurugram, India Job Type: Full-time Job Mode: Onsite Job Requisition ID: BFS042283 Years of Experience: Entry-level (Relevant internship or project experience preferred) Company Description Genpact is a globally recognized professional services and solutions firm that drives transformative business outcomes. With a workforce of over 125,000 employees across more than 30 countries, Genpact fosters a culture of curiosity, innovation, and agility. The company specializes in offering digital operations services, leveraging deep industry knowledge, AI-driven solutions, and technological expertise. Genpact partners with leading enterprises, including Fortune Global 500 companies, to drive efficiency, productivity, and innovation. The core mission of Genpact is to continuously improve the way businesses function, enhancing customer experiences and operational effectiveness. Through AI, automation, da...

IBM is hiring for a fresher entry level Data Engineer role in India

Position: Data Engineer - Data Integration Company: IBM India Private Limited Location: Pune, Maharashtra, India Job Type: Fixed Term (Fixed Term) Job Mode: Hybrid Job Requisition ID: 14894 Years of Experience: Entry-Level Position Company Description: IBM is a globally recognized leader in technology and consulting services, with a legacy spanning over a century. The company specializes in AI, hybrid cloud computing, and enterprise solutions that drive digital transformation. IBM Consulting, a subsidiary of IBM, delivers cutting-edge business and technology solutions across diverse industries. IBM prides itself on innovation, collaboration, and sustainable business practices, focusing on creating meaningful impact through technology. The organization fosters a growth-oriented work environment, encouraging employees to learn, experiment, and contribute to transformative projects. IBM Consulting’s Client Innovation Centers serve as a hub of technical expertise, supporting clients in bot...

Capgemini is hiring for a fresher entry level Machine Learning Engineer role in India

Position: Machine Learning Engineer - A Company: Capgemini Automotive Location: Hyderabad, India Job Type: Permanent Job Mode: Full-time, On-site Job Requisition ID: Ref. code 59661-en_US Years of Experience: 0-3 years Company Description: Capgemini Automotive is a leading global organization specializing in innovative solutions within the automotive industry. With a workforce exceeding 10,001 employees , the company has built a reputation for delivering cutting-edge technologies and services to drive the digital transformation of automotive businesses. The company plays a key role in revolutionizing the industry by leveraging emerging technologies, data-driven insights, and strategic collaborations. Capgemini Automotive focuses on key areas such as intelligent mobility, connected vehicles, electrification, and software-defined automotive solutions . With a mission to reshape the automotive landscape, the company partners with OEMs, suppliers, and technology firms to develop smart, sc...

Optum is hiring for a fresher entry level HR Data Analyst role in India

Position: People Analytics (HR Data Analyst) Company: Optum Location: Gurgaon, Haryana, India Job Type: Full-time Job Mode: On-site Job Requisition ID: 2269837 Years of Experience: 0-3 years Company Description: Optum is a globally recognized healthcare and technology-driven organization committed to enhancing health outcomes. Through its integrated services, Optum aims to empower individuals by providing access to essential care, pharmacy benefits, and data-driven resources that improve well-being. The company fosters a workplace culture that values diversity, equity, and inclusion, ensuring that every employee thrives in a supportive environment. Comprehensive benefits and career growth opportunities are integral to Optum’s employment philosophy. As a subsidiary of UnitedHealth Group, Optum leverages cutting-edge technology and data analytics to drive improvements in healthcare. The company is dedicated to delivering equitable healthcare solutions, addressing systemic disparities, an...

FirstHive is hiring for a Data Analytics Intern role in India

Position: Data Analytics Intern Company: FirstHive Location: Bangalore, India Job Type: Internship Job Mode: In-office (Full-time) Job Requisition ID: Not specified Years of Experience: Not required (Open to students and recent graduates) Company Description: FirstHive is a cutting-edge customer data platform designed to consolidate and analyze customer interactions from multiple sources, such as ERP, CRM, websites, social media, point-of-sale systems, mobile applications, and customer support. The platform leverages artificial intelligence to build unique customer identities and enhance marketing efforts. FirstHive enables seamless customer engagement by facilitating campaigns through various channels, including email, SMS, voice, web browsers, mobile apps, and social media platforms like Facebook, LinkedIn, Twitter, and Instagram. With advanced behavioral analytics, FirstHive allows marketers to trigger actions based on user behavior on one channel and execute engagements on another....

ISA is hiring for a fresher entry level Data Analytics Engineer role in India

Position: Data Analytics Engineer Company: Information Systems Associates - Sharjah (ISA-SHJ) Location: Bengaluru East, Karnataka, India Job Type: Full-time Job Mode: On-site Job Requisition ID: Not specified Years of Experience: Not specified; as per JD looks like a fresher entry level role; 0-3 years Company Description: Overview: Information Systems Associates (ISA) is a technology solutions provider specializing in the global travel and airline industry. Established in 2005, ISA has built a strong reputation for delivering high-performance IT solutions. Industry & Services: The company operates within the IT services and consulting domain, catering to airlines, travel agencies, and other related businesses. It offers a diverse portfolio of solutions that address multiple aspects of airline and travel management. Workforce & Presence: ISA employs between 201-500 professionals, demonstrating its mid-sized operational scale. The organization maintains an active presence on Lin...

Analog Devices is hiring for a Data Analyst/Data Scientist - Intern role in India

Position: Data Analyst/Data Scientist - Intern Company: Analog Devices, Inc. (NASDAQ: ADI) Location: Bangalore Urban, Karnataka, India Job Type: Internship/Cooperative Job Mode: On-site Job Requisition ID: R243836 Years of Experience: Not required (Internship position for students or fresh graduates) Company Description: Analog Devices, Inc. (ADI) is a globally recognized semiconductor leader, enabling breakthrough technologies at the Intelligent Edge. The company integrates analog, digital, and software technologies to drive advancements in industries such as digitized factories, mobility, and digital healthcare. With a revenue exceeding $12 billion in FY23, ADI has a workforce of approximately 26,000 employees globally. The company serves 125,000 global customers and focuses on fostering innovation through a combination of hardware and software solutions. ADI promotes a culture of work-life balance, continuous learning, and professional growth. The organization values diversity and i...

Remote Entry Level Front End Engineer hiring for one of our clients

Company: One of our Clients (Leading Product Startup in LLM space) Position: Entry Level Front End Engineer (0- 3 years; relevant experience) Location: India - Remote Job ID: TOT521487 Company Overview The startup is at the forefront of creating transformative generative AI products, focusing on making Large Language Model (LLM) intelligence easily accessible to end users. They have set an ambitious milestone to achieve by the end of the year and are looking for passionate individuals to join their innovative team on this exciting journey.   Role Overview We are seeking an enthusiastic Entry-Level Front-End Engineer to join our dynamic development team. This role is perfect for someone who is passionate about generative AI, eager to learn, and ready to contribute in a collaborative team environment. Your contributions will be crucial in helping us achieve our ambitious goals.   Responsibilities Collaboration : Work closely with the founding team to develop stunning, respon...