Astrotalk is hiring for a fresher entry level Data Analyst role in India

Position:

• Data Analyst - Marketing

• A role designed for individuals looking to gain deep expertise in data-driven marketing strategies

• Focused on handling performance campaigns, measuring effectiveness, and extracting insights for growth

• Requires strong analytical and technical skills combined with creative thinking

Company:

• Astrotalk

• One of the largest online astrology platforms globally

• Known for its rapid growth and strong user base

• A bootstrapped startup with significant market presence

• Offers services that connect customers with professional astrologers

Location:

• Delhi, India

• Central hub for operations and marketing activities

• Provides opportunities to work in a collaborative startup culture

Job type:

• Full-time position

• Demands active contribution across planning, execution, and reporting of campaigns

• Includes responsibilities related to both technical analytics and creative marketing optimization

Job mode:

• Onsite

• Requires presence in the Delhi office for close collaboration with teams

• Provides exposure to a dynamic, fast-paced startup environment

Job requisition id:

• Not explicitly stated in the posting

• For internal HR and candidate tracking purposes, it may be shared post-application

Years of experience:

• Suitable for freshers and early-career professionals

• Designed for B.Tech 2025 graduates or candidates with similar qualifications

• Open to individuals with 0-3 years of relevant experience

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Company Description

• Astrotalk is widely recognized as the largest platform in astrology services.

• Founded by an individual who initially did not believe in astrology but turned into a believer after experiencing accurate predictions.

• The mission of Astrotalk is to bridge the gap between customers and genuine astrologers.

• The company emphasizes customer satisfaction and authenticity in astrology.

• Over 7 crore users have been served since inception, reflecting trust and adoption at scale.

• The organization operates as a bootstrapped startup yet has achieved extraordinary growth rates.

• Astrotalk’s digital-first approach has allowed it to scale rapidly without reliance on external funding.

• The company has ambitious expansion goals and is eyeing international markets to diversify revenue streams.

• Plans to achieve a topline of Rs 2,000 crore by FY26 are in place, supported by innovation and global expansion strategies.

• With over 2,000 employees, the company has demonstrated strong internal growth and department-level scaling.

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Profile Overview

• The Data Analyst - Marketing role is designed to support digital marketing operations.

• The primary focus will be planning and optimizing paid campaigns across platforms such as Google Ads and Meta Ads.

• The role requires analytical thinking to measure the effectiveness of campaigns.

• Candidates will carry out keyword research and audience targeting to improve outcomes in the mobile app market.

• Responsibilities include conducting A/B testing to refine strategies and maximize ROI.

• Regular monitoring, evaluation, and reporting on performance metrics are central functions.

• Staying updated with the latest advertising tools and practices for B2C mobile apps is essential.

• Cross-functional collaboration will be key in aligning advertising campaigns with larger business goals.

• The role provides exposure to identifying opportunities for campaign scaling and expansion.

• A strong foundation in analytics and marketing strategy will help the candidate thrive in this position.

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Qualifications

• Candidates should be recent graduates, preferably B.Tech 2025 pass-outs.

• Educational background in engineering, analytics, or related fields is considered valuable.

• Strong analytical and logical reasoning skills are critical for success.

• Ability to handle data tools, extract insights, and interpret campaign performance is expected.

• Communication skills play an important role in collaborating with different teams.

• The role requires detail orientation and the capacity to work under strict deadlines.

• Candidates should be adaptable and willing to stay updated on the latest digital marketing trends.

• Technical knowledge of tools for campaign measurement will be an advantage.

• A strong sense of accountability and ownership of tasks is required.

• Willingness to learn and apply concepts to real-time campaign management will set candidates apart.

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Additional Info

• The company is in rapid expansion mode, offering ample learning opportunities.

• Working at Astrotalk provides exposure to a global customer base and fast-growing startup culture.

• Employees in the marketing team are part of one of the fastest-scaling departments, with a 71% increase in headcount.

• The organization places a strong emphasis on innovation, experimenting with new product formats and strategies.

• The company also competes with established astrology platforms like Astroyogi, InstraAstro, and Sanctuary, offering a competitive learning environment.

• A significant benefit of this role is the opportunity to participate in scaling campaigns for a high-growth B2C mobile app.

• Candidates joining as freshers will gain hands-on experience with real marketing budgets and performance metrics.

• Exposure to cross-functional collaboration ensures that learning is not limited to marketing but also involves product and sales alignment.

• With the company preparing for an IPO and major expansion, employees can expect to be part of high-impact initiatives.

• This role can act as a strong foundation for career progression in marketing analytics, growth strategy, or product marketing.

Please click here to apply.