Data Analyst at GreyOrange

Short Description:

The Data Analyst position is a full-time role based in Gurugram, Haryana, India at GreyOrang, requiring 0-3 years of experience. The role involves streamlining digital campaign processes, tracking and analyzing marketing campaign results, and creating user-friendly reports. The analyst must ensure timely updates of leads in CRMs, automate systems for stakeholder efficiency, and provide campaign owners with real-time performance insights. Requirements include a bachelor's degree, 0-2 years of marketing experience, strong problem-solving and analytical skills, proficiency in SQL and Python, and familiarity with tools like Hubspot and Google Analytics. Good communication skills are essential for this role.

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Job Title: Data Analyst

Company: GreyOrange

Employment Type: Full Time

Job Code: G-19948

Location: Gurugram, Haryana, India

Number of Open Positions: 1

Experience Level: 0 - 3 Years

Skills:

• Excel
• Tableau
• Power BI
• Additional skills (3 more)

Responsibilities of a Marketing Analyst:

1. Optimize processes to ensure the smooth execution of digital campaigns.
2. Monitor and evaluate the outcomes of all marketing initiatives, producing analyses of return on investment (ROI).
3. Prior experience in Marketing Analytics is advantageous.
4. Create effective and user-friendly reports, conducting data analyses that support strategic business goals.
5. Ensure timely updates of leads generated through various marketing channels in CRMs for follow-up actions.
6. Proficient in data visualization techniques.
7. Exhibit strong process orientation and the ability to quickly grasp new concepts.
8. Automate systems and processes to empower relevant stakeholders, such as BDR and Sales teams, to act promptly on marketing-generated leads.
9. Provide campaign owners with necessary reports, tools, and dashboards for real-time visibility into their campaign performance.
10. Regularly publish performance analyses of all marketing campaigns, offering recommendations to management for performance improvement.

Requirements for a Marketing Analyst:

1. Bachelor's degree in statistics, mathematics, engineering, or a related field.
2. 0-2 years of marketing experience.
3. Strong problem-solving skills, demonstrating structured thinking, analytical prowess, and process orientation.
4. Proficiency in data analytics, with excellent command of SQL and Python, and high proficiency in Excel.
5. Analytical thinking with a proven ability to connect data and insights from various sources, including category consumptions, brand drivers, macro and micro trends, and future consumer forces, providing clear implications for the business.
6. Familiarity with analytical software such as Hubspot and Google Analytics.
7. Proficiency in MS Excel, Access, and PowerPoint.
8. Excellent research, analytical, and data interpretation skills.
9. Strong verbal and written communication skills.

Please click here to apply.