Analytics Manager at Disney

Short Description:

The Cluster Analytics Manager at Disney India drives revenue strategies by providing data-driven insights, overseeing channel performance, and creating client-specific proposals for top-rated HGEC and Disney Kids channels. This role demands 5-8 years' experience in analytics, media industry exposure, and an MBA. Join Disney's legacy in reshaping the media landscape and inspiring imaginations.

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Position: Cluster Analytics Manager, Hindi GEC & Kids FCT

Job ID: 10055740

Location: Mumbai, India

Business: The Walt Disney Company (India)

Job Summary:

About the Role:

The Cluster Analytics Manager holds the responsibility of providing data-driven insights to the sales team by analyzing genre, channel, and client advertising expenditures. These insights empower the sales team to maximize revenue effectively.

Context:

As Star Plus is the top-rated HGEC channel in the country, the business derived from every client is of significant value. Managing Disney Kids channels cluster, leading the genre with 5 channels, requires a strong resource to oversee this portfolio.

Key Responsibilities:

• Contribute to the formulation of a revenue generation strategy for the channel by offering data-driven insights into channel performance, market dynamics, and industry ad-spend trends.
• Regularly monitor the genre's Weekly, Monthly, Quarterly, and Annual performance, providing strategic and tactical recommendations to the team for achieving sales targets.
• Facilitate monitoring of client and brand-specific spending on the channel and its competitive channels to assess competitive channel performance within and outside the genre.
• Generate internal review reports and decks as needed periodically to construct the narrative for channel sales performance.
• Collaborate with and assist sales teams in creating client-specific proposals, using data-driven insights to convincingly convey offerings and unique value propositions.
• Enhance dashboards, reports, and metrics to boost revenue opportunities and workforce efficiency.
• Proactively generate and publish periodic channel performance and revenue reports to support the sales force in achieving revenue goals by proactively identifying gaps.
• Contribute to achieving targets through regular reporting, providing data insights for reviews and sales funnels.

Performance Measures:

• Timely and accurate submission of budgets and reforecasts as needed, along with a comprehensive overview of channel performance.
• Presentation of reviews in the required formats.
• Provision of quantifiable inputs that influenced favorable decision-making by clients and shaped strategic direction.
• Identification and highlighting of business opportunities based on data analysis.

Qualifications:

• 5-8 years of total experience in Business Planning/ Strategy / Analytics roles.
• Exposure to the media industry is preferred.
• MBA degree.

Personal Attributes:

• Ability to thrive in a dynamic and fast-paced internal & external environment.
• Keen attention to detail and adherence to deadlines.

About Disney Star:

Disney Star is a prominent media and entertainment company in India, reaching over 700 million viewers per month in nine different languages. Their diverse entertainment portfolio spans general entertainment, movies, sports, infotainment, kids, and lifestyle content, generating over 20,000 hours of original content annually.

Disney+ Hotstar, India’s leading streaming platform, has transformed how Indians consume entertainment, from their favorite TV shows and movies to sports extravaganzas.

As a leader in every segment it occupies, Disney Star has been reshaping the media landscape for over 30 years, grounded in storytelling, innovation, and unwavering dedication to meeting audience expectations.

Join them in inspiring a billion imaginations.

About The Walt Disney Company (India):

At Disney Corporate, you'll witness how the businesses behind the Company’s powerful brands collaborate to create the most innovative, expansive, and admired entertainment company globally. As a member of the corporate team, you'll work with world-class leaders driving strategies that keep The Walt Disney Company at the forefront of entertainment.

About The Walt Disney Company:

The Walt Disney Company and its subsidiaries are a leading diversified international family entertainment and media enterprise. The company operates in various segments including Disney Entertainment, ESPN, Disney Parks, and Experiences and Products.

From its humble beginnings as a cartoon studio in the 1920s, Disney has grown into a preeminent name in the entertainment industry, creating world-class stories and experiences for every member of the family. Disney’s stories, characters, and experiences touch consumers and guests from every corner of the globe.

With operations in over 40 countries, Disney's employees and cast members collaborate to create universally and locally cherished entertainment experiences.

Please note that this position is with Star India Pvt Ltd (SIPL), which is part of The Walt Disney Company (India).

Please click here to apply.